[ATTACH] Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer...
[ATTACH] Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong...
[ATTACH] The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong...
[ATTACH] Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning,...
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