krzysztof kubacki (editor)

  1. quanh.bv
    Thread

    Formative Research In Social Marketing: Innovative Methods To Gain Consumer Insights

    [ATTACH] This book brings together the state of the art and current debates in the field of formative research, and examines many of the...
    Thread by: quanh.bv, Aug 4, 2022, 0 replies, in forum: Reference Textbooks
  2. tranhailongvan
    Thread

    Segmentation in Social Marketing: Process, Methods and Application

    [ATTACH] This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support...
    Thread by: tranhailongvan, Aug 4, 2022, 0 replies, in forum: Reference Textbooks
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