Advertising As Multilingual Communication

Discussion in 'Reference Textbooks' started by quanh.bv, Sep 30, 2021.

  1. quanh.bv

    quanh.bv Administrator Quản Trị Viên

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    Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
    • Publisher ‏ : ‎ Palgrave MacMillan (November 30, 2004)
    • Language ‏ : ‎ English
    • Paperback ‏ : ‎ 224 pages
    • ISBN-10 ‏ : ‎ 1349513296
    • ISBN-13 ‏ : ‎ 978-1349513291
    • Item Weight ‏ : ‎ 9.4 ounces
    • Dimensions ‏ : ‎ 5.5 x 0.47 x 8.5 inches
    Link download
    https://nitro.download/view/F0B3EE63354BECE
    https://drive.google.com/uc?id=1vlgHm1rbYwoeCmp7O2mAqXbuZ8UoDfgt
     

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