Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. Publisher : Pearson; 9th edition (February 17, 2011) Language : English Hardcover : 686 pages ISBN-10 : 0132163640 ISBN-13 : 978-0132163644 Item Weight : 3.26 pounds Dimensions : 8.77 x 1.18 x 11.27 inches Link download https://nitro.download/view/8C5E0FDCFBC6738https://nitroflare.com/folder/949760/L00VuZ2xpc2g=