Advertising & IMC: Principles And Practice, 9th Edition

Discussion in 'Reference Textbooks' started by quanh.bv, Sep 24, 2021.

  1. quanh.bv

    quanh.bv Administrator Quản Trị Viên

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    Advertising
    tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
    The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
    • Publisher ‏ : ‎ Pearson; 9th edition (February 17, 2011)
    • Language ‏ : ‎ English
    • Hardcover ‏ : ‎ 686 pages
    • ISBN-10 ‏ : ‎ 0132163640
    • ISBN-13 ‏ : ‎ 978-0132163644
    • Item Weight ‏ : ‎ 3.26 pounds
    • Dimensions ‏ : ‎ 8.77 x 1.18 x 11.27 inches
    Link download
    https://nitro.download/view/8C5E0FDCFBC6738
    https://drive.google.com/uc?id=1vlgHm1rbYwoeCmp7O2mAqXbuZ8UoDfgt
     

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