Brand Media Strategy: Integrated Communications Planning In The Digital Era 2nd Edition

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  1. quanh.bv

    quanh.bv Guest

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    From YouTube to Facebook to the iPad, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology comes powerful ways to track what's working and what's not-and to ensure that you get the maximum impact for your brand. <BR><BR>In a new, fully revised and updated edition, Brand Media Strategy, Second Edition explains how innovative marketers today are employing advertising and media communications to grow and build their brands. It explores the value of advertising in mass media, the use of digital media programs, an
    • Title: Brand Media Strategy: Integrated Communications Planning In The Digital Era
    • ISBN: 978-1349289318
    • Publisher: Palgrave MacMillan
    • Year: 2014
    • Language: English
    • Paperback: 247
    • Size: 1.84 MB
    • Format: PDF-TRUE
    Link download
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    quanh.bv, Apr 4, 2022
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