The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Publisher : Wiley; 5th edition (February 1, 2016) Language : English Paperback : 448 pages ISBN-10 : 1119164001 ISBN-13 : 978-1119164005 Item Weight : 1.19 pounds Dimensions : 6 x 1.3 x 8.9 inches Link download https://nitro.download/view/13289CFD77F45A5https://nitroflare.com/folder/949760/L00VuZ2xpc2g=