This book is about competitive communication, the kind of communication that seeks and competes for an audience’s attention, agreement, or action. Although such communication is not limited to the world of business, I will suggest that it is a particularly intelligent way to think about the important exchanges that take place there. This book is also an example of competitive communication, since it is an attempt to present my readers with something that is different in the field of business communication and something that I hope will be of value to them as practitioners. This book differs from others in several respects. First, it emphasizes the competitive dimension of communication in a way that should be familiar to anyone who is aware of contemporary business trends and practice. Competition is a term frequently used in discussions of modern business, though it has yet to be used to describe the kind of communication that takes place there. By using it as an organizing concept for this book, I hope to provide my readers with a way of understanding communication that is already familiar to them through their practice in business. Publisher : Oxford University Press; 1st edition (December 31, 1998) Language : English Paperback : 308 pages ISBN-10 : 0195115902 ISBN-13 : 978-0195115901 Lexile measure : 1340L Item Weight : 1.16 pounds Dimensions : 0.75 x 7.5 x 9.5 inches Link download https://nitro.download/view/40DDF968BCA5A45https://nitroflare.com/folder/949760/L00VuZ2xpc2g=
