Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed. Publisher : Cengage Learning; 5th edition (December 23, 2008) Language : English Hardcover : 672 pages ISBN-10 : 0547079923 ISBN-13 : 978-0547079929 Item Weight : 2.9 pounds Dimensions : 8.25 x 1 x 10.5 inches Link download https://nitro.download/view/198AA43782740AChttps://nitroflare.com/folder/949760/L00VuZ2xpc2g=
