Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry. ASIN : 0134734823 Publisher : Pearson; 12th edition (March 11, 2018) Language : English Hardcover : 509 pages ISBN-10 : 9780134734828 ISBN-13 : 978-0134734828 Item Weight : 2.55 pounds Dimensions : 8.8 x 1.2 x 11.15 inches Link download https://nitro.download/view/3170423DB7EFBB7https://nitroflare.com/folder/949760/L00VuZ2xpc2g=
