Consumer Behavior (What's New in Marketing) 12th Edition

Discussion in 'Reference Textbooks' started by muabacklink, Sep 9, 2021.

  1. muabacklink

    muabacklink Member

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    Consumer Behavior,
    12th Edition
    explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
    • ASIN ‏ : ‎ 0134734823
    • Publisher ‏ : ‎ Pearson; 12th edition (March 11, 2018)
    • Language ‏ : ‎ English
    • Hardcover ‏ : ‎ 509 pages
    • ISBN-10 ‏ : ‎ 9780134734828
    • ISBN-13 ‏ : ‎ 978-0134734828
    • Item Weight ‏ : ‎ 2.55 pounds
    • Dimensions ‏ : ‎ 8.8 x 1.2 x 11.15 inches
    Link download
    https://nitro.download/view/3170423DB7EFBB7
    https://drive.google.com/uc?id=1vlgHm1rbYwoeCmp7O2mAqXbuZ8UoDfgt
     
    Last edited by a moderator: Sep 10, 2021

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