Students don’t have to be convinced of the need for high-level communication skills. By the time they enter business communication classes, they know enough about business to appreciate the critical role communication plays in the contemporary organization and the role it will play in helping them get a job and be successful on the job. To sustain this inherent interest, students need a textbook that is current, fast-paced, and interesting—just like business itself. Thus, the first objective of Contemporary Business Communication (CBC) is to present comprehensive coverage of real-world concepts in an interesting and lively manner. At the same time, we know that many students have difficulty recognizing how to shape communications to meet the needs of a business situation. They need to be guided through the process of analyzing the problem and tailoring the message to their purpose. Thus the second objective of CBC is to provide a guidance approach to developing communication skills. Publisher : Houghton Mifflin (T) (November 1, 1991) Language : English Paperback : 712 pages ISBN-10 : 0395512115 ISBN-13 : 978-0395512111 Item Weight : 3.65 pounds Dimensions : 1 x 8.75 x 11.5 inches Link download https://nitro.download/view/CB56A1AABFEF36Fhttps://nitroflare.com/folder/949760/L00VuZ2xpc2g=
