Contemporary Business Writing

Discussion in 'English for Business' started by nhandang123, Oct 14, 2021.

  1. nhandang123

    nhandang123 Active Member

    This book was written in protest. It developed out of despair at the substance and direction of recent business communication text¬ books. For instead of focusing on the writing process and analyzing it in detail, the volumes coming off the presses are packed with new concepts about communication systems and theories, thereby en¬ abling teachers to dazzle students with materials from current work in bionics, cybernetics, psychology, philosophy, sociology, and other fields. What students need, however, is not to acquire new termi¬ nology and to learn esoteric theories but to develop an art as old as Aristotle. Thus it is from Aristotle that much of the material in this text is derived.
    • Publisher : New York, Random House
    • Publication date : 1971
    • Language : English
    • Paperback : 392 pages
    • ISBN 10 : 0394303733
    • ISBN-13 : 9780394303734
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