Controversies In Contemporary Advertising 2nd Edition

Discussion in 'Reference Textbooks' started by hungducphat, Sep 9, 2021.

  1. hungducphat

    hungducphat New Member

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    Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
    • ASIN ‏ : ‎ 1452261075
    • Publisher ‏ : ‎ SAGE Publications, Inc; Second edition (August 5, 2013)
    • Language ‏ : ‎ English
    • Paperback ‏ : ‎ 329 pages
    • ISBN-10 ‏ : ‎ 9781452261072
    • ISBN-13 ‏ : ‎ 978-1452261072
    • Item Weight ‏ : ‎ 7.4 ounces
    • Dimensions ‏ : ‎ 7.38 x 0.75 x 9.13 inches
    Link download
    https://nitro.download/view/08D45F7E4DB5F19
    https://drive.google.com/uc?id=1vlgHm1rbYwoeCmp7O2mAqXbuZ8UoDfgt
     
    Last edited by a moderator: Sep 10, 2021

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