Designing Brand Identity: An Essential Guide For The Whole Branding Team, 4th Edition

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  1. quanh.bv

    quanh.bv Administrator Quản Trị Viên

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    From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
    Features more than 30 all-new case studies showing best practices and world-class
    Updated to include more than 35 percent new material
    Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
    • ASIN ‏ : ‎ 1118099206
    • Publisher ‏ : ‎ John Wiley and Sons; 4th ed edition (November 6, 2012)
    • Language ‏ : ‎ English
    • Hardcover ‏ : ‎ 326 pages
    • ISBN-10 ‏ : ‎ 9781118099209
    • ISBN-13 ‏ : ‎ 978-1118099209
    • Item Weight ‏ : ‎ 2.96 pounds
    • Dimensions ‏ : ‎ 8.5 x 0.9 x 10.8 inches
    Link download
    https://nitro.download/view/937B2C1F7A2A1F8
    https://drive.google.com/drive/folders/1yLBzZ1rSQoNjmWeJTM6cEZ3WGQHg04L1
     

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