Evaluating Public Relations A Best Practice Guide To Public Relations Planning Research & Evaluation

Paul Noble is an independent trainer, consultant and academic. He has more than 25 years experience in senior roles in consultancy management, in-house and academic environments.
Tom Watson Watson is Associate Professor & Head of the School of Communication at Charles Sturt University in Australia. He has more than 25 years experience in corporate and consultancy public relations and was awarded his PhD from Nottingham Trent University in 1995 for research into the modeling of public relations evaluation.

• Publisher ‏ : ‎ Kogan Page Business Books (May 1, 2005)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 225 pages
• ISBN-10 ‏ : ‎ 0749443065
• ISBN-13 ‏ : ‎ 978-0749443061
• Item Weight ‏ : ‎ 12 ounces
• Dimensions ‏ : ‎ 6.06 x 0.69 x 9.18 inches

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