Global Marketing 6th Edition

Discussion in 'Reference Textbooks' started by sieutocviet4, Mar 29, 2022.

  1. sieutocviet4

    sieutocviet4 Member

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    The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
    This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process, along with many new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications.
    • Title: Global Marketing 6th Edition
    • ISBN: 978-0273773160
    • Publisher: Pearson; 6th edition (December 28, 2013)
    • Year: 2013
    • Language: English
    • Paperback: 839
    • Size: 24.6 MB
    • Format: PDF-TRUE
    Link download
    https://nitro.download/view/B1B81FF3A3ADCFD
     
    Last edited by a moderator: Mar 29, 2022

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