Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads 5th Edition

Discussion in 'Reference Textbooks' started by hungducphat, Sep 17, 2021.

  1. hungducphat

    hungducphat New Member

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    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional
    Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.
    Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.
    • Publisher ‏ : ‎ Wiley; 5th edition (February 1, 2016)
    • Language ‏ : ‎ English
    • Paperback ‏ : ‎ 448 pages
    • ISBN-10 ‏ : ‎ 1119164001
    • ISBN-13 ‏ : ‎ 978-1119164005
    • Item Weight ‏ : ‎ 1.19 pounds
    • Dimensions ‏ : ‎ 6 x 1.3 x 8.9 inches
    Link download
    https://nitro.download/view/13289CFD77F45A5
    https://drive.google.com/uc?id=1vlgHm1rbYwoeCmp7O2mAqXbuZ8UoDfgt
     
    Last edited by a moderator: Sep 18, 2021

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