This series is designed to fill the need for a compact treatment of major aspects of marketing management and practice based essentially upon European institutions and experience. This is not to suggest that experience and practice in other advanced economies will be ignored, but rather that the treatment will reflect European custom and attitudes as opposed to American, which has tended to dominate so much of the marketing literature. Title: Industrial Marketing ISBN: 9780333274880 Publisher: Macmillan (January 1, 1980) Year: 1980 Language: English Paperback: 215 Size: 23.81 MB Format: PDF-OCR Link download https://nitro.download/view/383CED70BA17899https://nitroflare.com/folder/949760/L00VuZ2xpc2g=
