International Advertising And Communication: Current Insights And Empirical Findings

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  1. quanh.bv

    quanh.bv Guest

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    The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
    • Title: International Advertising And Communication: Current Insights And Empirical Findings
    • ISBN: 978-3-8350-0455-9
    • Publisher: Deutscher Universitätsverlag; 2006th edition (June 27, 2006)
    • Year: 2006
    • Language: English
    • Paperback: 477
    • Size: 6.77 MB
    • Format: PDF-TRUE
    Link download
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    Last edited by a moderator: Mar 26, 2022
    quanh.bv, Mar 26, 2022
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