In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars ASIN : 1118554000 Publisher : Wiley-Blackwell; 2nd edition (September 23, 2013) Language : English Paperback : 168 pages ISBN-10 : 9781118554005 ISBN-13 : 978-1118554005 Item Weight : 9.3 ounces Dimensions : 6 x 0.6 x 9 inches Link download https://nitro.download/view/6D3BAA4C85A8BA8https://nitroflare.com/folder/949760/L00VuZ2xpc2g=
