It's Not Just PR: Public Relations In Society 2nd Edition

Discussion in 'Reference Textbooks' started by quanh.bv, Nov 28, 2021.

  1. quanh.bv

    quanh.bv Administrator Quản Trị Viên

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    In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.
    Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
    Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
    Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
    Balanced, well organized, and clearly written by two leading scholars
    • ASIN ‏ : ‎ 1118554000
    • Publisher ‏ : ‎ Wiley-Blackwell; 2nd edition (September 23, 2013)
    • Language ‏ : ‎ English
    • Paperback ‏ : ‎ 168 pages
    • ISBN-10 ‏ : ‎ 9781118554005
    • ISBN-13 ‏ : ‎ 978-1118554005
    • Item Weight ‏ : ‎ 9.3 ounces
    • Dimensions ‏ : ‎ 6 x 0.6 x 9 inches
    Link download
    https://nitro.download/view/6D3BAA4C85A8BA8
     

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