Marketing 4.0: Moving From Traditional To Digital

Discussion in 'Reference Textbooks' started by quanh.bv, Sep 24, 2021.

  1. quanh.bv

    quanh.bv Administrator Quản Trị Viên

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    Marketing 4.0: Moving from Traditional to Digital
    is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
    • Publisher ‏ : ‎ Wiley; 1st edition (December 5, 2016)
    • Language ‏ : ‎ English
    • Hardcover ‏ : ‎ 208 pages
    • ISBN-10 ‏ : ‎ 1119341205
    • ISBN-13 ‏ : ‎ 978-1119341208
    • Item Weight ‏ : ‎ 12.8 ounces
    • Dimensions ‏ : ‎ 6 x 1 x 9.1 inches
    Link download
    https://nitro.download/view/98BAF7EDB12A2A1
    https://drive.google.com/drive/folders/1yLBzZ1rSQoNjmWeJTM6cEZ3WGQHg04L1
     

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