Marketing Research: Tools And Techniques 3rd Edition

Discussion in 'Reference Textbooks' started by, Nov 28, 2021.

  1. Administrator Quản Trị Viên

    Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research
    preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most
    appropriate for particular types of research.
    The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of
    pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject.
    • Publisher ‏ : ‎ Oxford University Press; 3rd edition (May 8, 2013)
    • Language ‏ : ‎ English
    • Paperback ‏ : ‎ 552 pages
    • ISBN-10 ‏ : ‎ 019965509X
    • ISBN-13 ‏ : ‎ 978-0199655090
    • Item Weight ‏ : ‎ 2.24 pounds
    • Dimensions ‏ : ‎ 9.7 x 0.9 x 7.4 inches
    Link download
    Last edited: Nov 28, 2021

Share This Page