Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. Publisher : McGraw-Hill Education; 8th edition (January 24, 2013) Language : English Paperback : 384 pages ISBN-10 : 0078028949 ISBN-13 : 978-0078028946 Item Weight : 1.5 pounds Dimensions : 8 x 0.52 x 10 inches Link download https://nitro.download/view/A324FB5821F40C2https://nitroflare.com/folder/949760/L00VuZ2xpc2g=
