Marketing Strategy: A Decision-Focused Approach 8th Edition

Discussion in 'Reference Textbooks' started by quanh.bv, Nov 30, 2021.

  1. quanh.bv

    quanh.bv Administrator Quản Trị Viên

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    Marketing Strategy, 8e
    is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
    • Publisher ‏ : ‎ McGraw-Hill Education; 8th edition (January 24, 2013)
    • Language ‏ : ‎ English
    • Paperback ‏ : ‎ 384 pages
    • ISBN-10 ‏ : ‎ 0078028949
    • ISBN-13 ‏ : ‎ 978-0078028946
    • Item Weight ‏ : ‎ 1.5 pounds
    • Dimensions ‏ : ‎ 8 x 0.52 x 10 inches
    Link download
    https://nitro.download/view/A324FB5821F40C2
     

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