Thoroughly revised and updated, MARKETING STRATEGY, 6e, International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. ASIN : 8131531821 Publisher : CENGAGE INDIA; 6th edition (January 1, 2014) Language : English ISBN-10 : 9788131531822 ISBN-13 : 978-8131531822 Item Weight : 1.8 pounds Dimensions : 7.87 x 5.51 x 1.57 inches Link download https://nitro.download/view/CE167978BBADC7Ahttps://nitroflare.com/folder/949760/L00VuZ2xpc2g=
