More Advertising Worldwide

Discussion in 'Reference Textbooks' started by quanh.bv, Mar 26, 2022.

  1. quanh.bv

    quanh.bv Guest

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    This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: " This reader is an absolute must for all advertisers, agencies and students... "

    • Title: More Advertising Worldwide
    • ISBN: 978-3-642-53470-6
    • Publisher: Springer
    • Year: 2002
    • Language: English
    • Paperback: 356
    • Size: 28.48 MB
    • Format: PDF-OCR
    Link download
    https://nitro.download/view/A620052DB3D386E
    https://nitroflare.com/folder/949760/L00VuZ2xpc2g=
     

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