Negotiation is often thought of as a contest in which one side wins and the other side loses. Many books, articles, and tapes tout “swim with the sharks,” “negotiate to win,” “guerilla negotiation,” and other “I win—you lose” concepts. The truth is that we negotiate every day with a view toward meeting our needs without antagonizing or defeating others. This kind of negotiating is known as winwin or collaborative problem solving. Such win-win negotiation has been proven to be far more effective in getting results without costly emotional and financial outcomes. It also helps to preserve relationships. After many years negotiating for myself and on behalf of clients, my own career has led me away from so-called traditional, adversarial negotiating to a more collaborative non-traditional approach. Publisher : Crisp Pub Inc; 4th edition (June 15, 2005) Language : English Paperback : 103 pages ISBN-10 : 0619259078 ISBN-13 : 978-0619259075 Item Weight : 8.8 ounces Dimensions : 8 x 0.5 x 9.75 inches Link download https://nitro.download/view/5F7B9EF16BC4FF3https://nitroflare.com/folder/949760/L00VuZ2xpc2g=