[PDF+2CD] Career Paths Sales and Marketing Student's Book

Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking and writing. Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing strategies and consumer behavior. The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary and listening skills and leads students through written and oral production. Included Features

• A variety of realistic reading passages
• Career-specific dialogues
• 45 reading and listening comprehension checks
• Over 400 vocabulary terms and phrases
• Guided speaking and writing exercises
• Complete glossary of terms and phrases

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