Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated third edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners, with examples and case studies ranging from The Olympic Bid to manage the ongoing development of a program in a structured way to benefit both the organization and its clients. Practical and easy to read, this book demonstrates a 12-point plan for ensuring success and covers many vital areas including: the role of public relations in organizations; the importance of context; research and analysis; communication theory; setting objectives; publics and content; strategy and tactics; timescales and resources; evaluation and review. By using the techniques present here, and with free supporting online material, public relations practitioners will be able to drive events rather than be driven by them. Publisher : Kogan Page; Third Edition (July 1, 2010) Language : English Paperback : 200 pages ISBN-10 : 0749451084 ISBN-13 : 978-0749451080 Item Weight : 11.3 ounces Dimensions : 6.1 x 0.4 x 9.1 inches Link download https://nitro.download/view/954A8D719F0EE5Ehttps://nitroflare.com/folder/949760/L00VuZ2xpc2g=
