Principles of Marketing 14th Edition

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  1. hungducphat

    hungducphat Guest

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    Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
    • Publisher : Pearson College Div; 14th edition (January 27, 2011)
    • Language : English
    • Hardcover : 613 pages
    • ISBN-10 : 0132167123
    • ISBN-13 : 978-0132167123
    • Item Weight : 3.47 pounds
    • Dimensions : 8.5 x 1 x 11 inches
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    Last edited by a moderator: Mar 15, 2021
    hungducphat, Mar 15, 2021
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