Principles of Marketing 14th Edition

Discussion in 'Reference Textbooks' started by hungducphat, Mar 15, 2021.

  1. hungducphat

    hungducphat Member

    Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
    • Publisher : Pearson College Div; 14th edition (January 27, 2011)
    • Language : English
    • Hardcover : 613 pages
    • ISBN-10 : 0132167123
    • ISBN-13 : 978-0132167123
    • Item Weight : 3.47 pounds
    • Dimensions : 8.5 x 1 x 11 inches
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    Last edited by a moderator: Mar 15, 2021

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