Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. Publisher : Pearson College Div; 14th edition (January 27, 2011) Language : English Hardcover : 613 pages ISBN-10 : 0132167123 ISBN-13 : 978-0132167123 Item Weight : 3.47 pounds Dimensions : 8.5 x 1 x 11 inches Link download http://nitroflare.com/view/81781EDB0166432https://nitroflare.com/folder/949760/L00VuZ2xpc2g=
