Product Development For Distant Target Groups: An Experimental Study For The Silver Market

Discussion in 'Reference Textbooks' started by tranhailongvan, Aug 18, 2022.

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    Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.
    • Title: Product Development For Distant Target Groups: An Experimental Study For The Silver Market
    • ISBN: 978-365818326
    • Publisher: Springer Gabler
    • Year: 2017
    • Language: English
    • Paperback: 253
    • Size: 12.21 MB
    • Format: PDF-TRUE
    Link download
    https://nitroflare.com/view/F2FCB5EF82C9DBE
    https://nitroflare.com/folder/949760/L00VuZ2xpc2g=
     
    Last edited by a moderator: Aug 18, 2022

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