Everyone who writes in school or on the job must sell. Forget about aca¬ demic distinctions between persuasive writing and so-called objective writ¬ ing; the fact is that all writing has three persuasive goals. o To capture the reader's interest o To show your credibility o To sell a particular product, service, or idea Although principles of persuasion apply to everything you write, their importance is most obvious in one particular form of job-related writing: the proposal. Despite their importance, proposals do not get the attention they deserve. In the case of sales proposals, you may face strict and sometimes unrealistic deadlines imposed by clients and colleagues. In the case of in- house proposals, you usually must add the time for them to your already heavy workload. These time constraints affect quality. Use this handbook, therefore, for quick and simple guidelines and models—whether to prepare a class assignment or to write a professional proposal. Publisher : Columbus, Ohio : Merrill Publication date : 1989 Language : English Paperback : 244 pages ISBN-10 : 0675209889 ISBN-13 : 9780675209885 Link download https://nitro.download/view/D5421C6F1453227https://nitroflare.com/folder/949760/L00VuZ2xpc2g=
