The ideal guide both for newcomers to the public relations industry and working professionals who want a handy reference work, this easy-to-follow introduction to the basic principles of PR will also help small and developing businesses and a variety of voluntary and other organizations needing advice. The book provides a survey of the main areas of work involved, including: ethics and the law; working with publishers; making videos, exhibitions, conferences and events; sponsorship; crisis management; new developments in technology. Publisher : Kogan Page Ltd (December 1, 1998) Language : English Paperback : 161 pages ISBN-10 : 0749429372 ISBN-13 : 978-0749429379 Link download https://nitro.download/view/49EEF2BA15CDCB5https://nitroflare.com/folder/949760/L00VuZ2xpc2g=
