Public Relations: A Practical Guide To The Basics

Discussion in 'Reference Textbooks' started by, Sep 24, 2021.

  1. Administrator Quản Trị Viên

    The ideal guide both for newcomers to the public relations industry and working professionals who want a handy reference work, this easy-to-follow introduction to the basic principles of PR will also help small and developing businesses and a variety of voluntary and other organizations needing advice. The book provides a survey of the main areas of work involved, including: ethics and the law; working with publishers; making videos, exhibitions, conferences and events; sponsorship; crisis management; new developments in technology.
    • Publisher ‏ : ‎ Kogan Page Ltd (December 1, 1998)
    • Language ‏ : ‎ English
    • Paperback ‏ : ‎ 161 pages
    • ISBN-10 ‏ : ‎ 0749429372
    • ISBN-13 ‏ : ‎ 978-0749429379
    Link download

Share This Page