Public Relations - Theory And Practice 4th Edition

Discussion in 'Reference Textbooks' started by techbuyvn, Sep 9, 2021.

  1. techbuyvn

    techbuyvn New Member

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    Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes.
    In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries.
    Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.
    • Publisher ‏ : ‎ Routledge; 4th edition (January 29, 2014)
    • Language ‏ : ‎ English
    • Paperback ‏ : ‎ 434 pages
    • ISBN-10 ‏ : ‎ 1743314035
    • ISBN-13 ‏ : ‎ 978-1743314036
    • Item Weight ‏ : ‎ 1.79 pounds
    • Dimensions ‏ : ‎ 7 x 1.1 x 9 inches
    Link download
    https://nitro.download/view/5BFBB3A49D4BFE3
    https://drive.google.com/uc?id=1vlgHm1rbYwoeCmp7O2mAqXbuZ8UoDfgt
     
    Last edited by a moderator: Sep 10, 2021

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