Share This Too: More Social Media Solutions For PR Professionals

Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right.
It probes more deeply into the subject and is divided into seven sections:
The future of public relations
Audiences and online habits
Conversations
New channels, new connections
Professional practice
Business change and opportunities for the public relations industry
Future proofing the public relations industry
The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.

• Title: Share This Too: More Social Media Solutions For PR Professionals
• ISBN: 9781118676936
• Publisher: Wiley; 1st edition (October 7, 2013)
• Year: 2013
• Language: English
• Paperback: 325
• Size: 3.56 MB
• Format: PDF-TRUE

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