The Business Of Writing And Speaking: A Managerial Communication Manual

Discussion in 'English for Business' started by nhandang123, Oct 13, 2021.

  1. nhandang123

    nhandang123 Active Member

    Students and professionals today realize that clear communication is a prereq¬ uisite for success, and they need a book that will apply the basic skills of writing and speaking to the problems of business communication. The Business of Writing and Speaking is a concise but complete book that integrates basic skills, intellectual inquiry, and specific topics of communication applicable to the professional world. Before we begin to communicate, we need to know why we are writing or speaking, what we need to say, and what our audience needs to hear. To address these important questions, the first section of this book deals with the general principles of communication, principles that underlie writing and speaking alike. Important features of this section include computer-assisted literature searching and methods of developing logical arguments. With proper research of topic and audience, we can begin to remove the barriers to clear expression.
    • Publisher : New York : McGraw-Hill
    • Publication date : 1985
    • Language : English
    • Paperback : 244 pages
    • ISBN-10 : 0070530890
    • ISBN-13 : 9780070530898
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