Advertising is arguably the most interesting of all the business fields. It requires a range of human skills that are both creative and practical and, when successful, can have a strong effect on business performance. How does advertising work? Despite its importance, this question gets limited attention in many textbooks on marketing communications. Such books address the goals and methods of agencies and their clients, the practice of copywriting, integrated marketing communications, the choice of media, advertising cases, business and legal constraints etc, but the evidence for the effects of advertising and the processes involved in producing these effects are usually given little space Title: The Effect Of Advertising And Display: Assessing The Evidence ISBN: 978-1-4419-5373-5 Publisher: Springer Year: 2003 Language: English Paperback: 125 Size: 14.46 MB Format: PDF-OCR Link download https://nitro.download/view/604DAA766D4C0F5https://nitroflare.com/folder/949760/L00VuZ2xpc2g=
