The Rise Of Brands

Discussion in 'Reference Textbooks' started by luatvn179, Sep 17, 2021.

  1. luatvn179

    luatvn179 New Member

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    Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire.Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society.
    • Publisher ‏ : ‎ Berg Publishers (October 1, 2007)
    • Language ‏ : ‎ English
    • Paperback ‏ : ‎ 192 pages
    • ISBN-10 ‏ : ‎ 1845203844
    • ISBN-13 ‏ : ‎ 978-1845203849
    • Item Weight ‏ : ‎ 11.7 ounces
    • Dimensions ‏ : ‎ 6.14 x 0.43 x 9.21 inches
    Link download
    https://nitro.download/view/7BF86F7D44713E8
    https://drive.google.com/uc?id=1vlgHm1rbYwoeCmp7O2mAqXbuZ8UoDfgt
     
    Last edited by a moderator: Sep 18, 2021

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