Tourism Marketing and Management Handbook Student Edition

Discussion in 'Reference Textbooks' started by Thuanhailongvan, Apr 1, 2021.

  1. [​IMG]
    Features highlights from the Tourism Marketing and Management Handbook, which have been selected to reflect the most widely convered subjects in key tourism marketing and management syllabi. The book provides a comprehensive reference source to these crucial issues in tourism marketing and management, in a practical and user-friendly format. Tourism students can benefit from the content and structure of the Handbook in many ways. For example, from the depth of coverage of various management decision areas; from the applied analysis and discussion which includes pertinent examples; from the lengthy chapter bibliographies for those requiring more in-depth knowledge; and from the international approach used in the preparation of the chapters.
    • Publisher : Prentice Hall; Subsequent edition (April 1, 1994)
    • Language : English
    • Hardcover : 617 pages
    • ISBN-10 : 0139233849
    • ISBN-13 : 978-0139233845
    • Dimensions : 9 x 1.5 x 11.25 inches
    Link download
    Last edited by a moderator: Apr 1, 2021

Share This Page