Leonard S. Greenberger is a partner at one of today's most successful public relations firms. In What to Say When Things Get Tough, this seasoned expert offers verbal and nonverbal skills for handling communication crises in any public forum. "This book is one of the best guidebooks on the practice of public relations that I have seen." -- Jim Owen, Executive Director, Member Relations, Edison Electric Institute "If you want to learn why PowerPoint is a very poor way to present, why empathy works wonders, how positive messages, eye contact, and the right facial expressions can add up to make you overwhelmingly effective--or not--then this book is for you." -- Ari Weinzweig, cofounder and founding partner, Zingerman's, and author of Zingerman's Guide to Giving Great Service and Zingerman's Guide to Good Leading Publisher : McGraw-Hill Education; 1st edition (April 30, 2013) Language : English Paperback : 260 pages ISBN-10 : 0071806431 ISBN-13 : 978-0071806435 Item Weight : 12 ounces Dimensions : 6.1 x 0.6 x 8.9 inches Link download https://nitro.download/view/FA4443C19B30AEChttps://nitroflare.com/folder/949760/L00VuZ2xpc2g=
