This book is a complete manual of instruction in business writing, but it is also a book about speech, the communication process, language, organiza¬ tional behavior, graphic presentation, persuasion, opinion change, the cor¬ porate image, and business ethics. Altogether, it is designed to develop the student s skills, broaden his views, and prepare him for a career in which his success will depend largely on his ability to communicate effectively. When the first edition of this book appeared, it marked a departure from conventional books on business writing, first, in treating business writing as a form of business behavior and, second, in viewing business writing as an activity that went beyond the writing of letters and reports into other areas of informative and persuasive communication. Publisher : Macmillan; 2nd edition (January 1, 1973) Language : English Paperback : 632 pages ISBN-10 : 0023602406 ISBN-13 : 978-0023602405 Item Weight : 1 pounds Dimensions : 6 x 2 x 12 inches Link download https://nitro.download/view/1355C049FD85A72https://nitroflare.com/folder/949760/L00VuZ2xpc2g=
