Chuyên mục dành cho các bạn giới thiệu sách ngoại ngữ mình hiện có để bán cho thành viên diễn đàn! Thu, 12 Mar 2026 00:59:55 +0000 Thu, 12 Mar 2026 00:59:55 +0000 Tủ Sách Học Ngoại Ngữ http://ngoaingu123.info/forums/reference-textbooks.284/ Thu, 18 Aug 2022 14:44:19 +0000 http://ngoaingu123.info/threads/simplifying-solution-space-enabling-non-expert-users-to-innovate-and-design-with-toolkits.101747/ http://ngoaingu123.info/threads/simplifying-solution-space-enabling-non-expert-users-to-innovate-and-design-with-toolkits.101747/ invalid@example.com (quanh.bv) quanh.bv View attachment 2942
Hari Suman Naik takes the perspective of modular systems and investigates how to enable non-expert users to innovate and design, by simplifying toolkit solution space. New production technologies like digital fabrication and modular electronics along with appropriate toolkits can offer users a significant design flexibility to innovate solutions that meet their heterogeneous and sticky needs. The author contributes towards understanding and designing toolkit...

Simplifying Solution Space: Enabling Non-Expert Users to Innovate and Design with Toolkits]]> Thu, 18 Aug 2022 03:51:28 +0000 http://ngoaingu123.info/threads/product-development-for-distant-target-groups-an-experimental-study-for-the-silver-market.101746/ http://ngoaingu123.info/threads/product-development-for-distant-target-groups-an-experimental-study-for-the-silver-market.101746/ invalid@example.com (tranhailongvan) tranhailongvan View attachment 2940
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in...

Product Development For Distant Target Groups: An Experimental Study For The Silver Market]]> Thu, 18 Aug 2022 02:27:03 +0000 http://ngoaingu123.info/threads/advances-in-advertising-research-viii-challenges-in-an-age-of-dis-engagement.101745/ http://ngoaingu123.info/threads/advances-in-advertising-research-viii-challenges-in-an-age-of-dis-engagement.101745/ invalid@example.com (hailongvan112113) hailongvan112113 View attachment 2939
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International...

Advances In Advertising Research VIII: Challenges In An Age Of Dis-Engagement]]> Wed, 17 Aug 2022 14:37:17 +0000 http://ngoaingu123.info/threads/managing-inpatriation-making-assignments-more-effective.101744/ http://ngoaingu123.info/threads/managing-inpatriation-making-assignments-more-effective.101744/ invalid@example.com (quanh.bv) quanh.bv View attachment 2938
Wilhelm Griga explores benefits of inpatriation, issues, remediation strategies, and factors influencing inpatriate assignment effectiveness to better fulfill individual and organizational demands. The author covers inpatriation theory and presents empirical research results on inpatriates from China and USA in Germany. Antecedents to inpatriate’s competence build-up, goal achievement, and career development are explored and established. Significant insights and...

Managing Inpatriation: Making Assignments More Effective]]> Wed, 17 Aug 2022 14:33:02 +0000 http://ngoaingu123.info/threads/developing-international-strategies-2nd-edition.101743/ http://ngoaingu123.info/threads/developing-international-strategies-2nd-edition.101743/ invalid@example.com (quanh.bv) quanh.bv View attachment 2937
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization.

• Title: Developing...

Developing International Strategies 2nd Edition]]> Wed, 17 Aug 2022 04:03:37 +0000 http://ngoaingu123.info/threads/enterprise-risk-management-models-2nd-edition.101742/ http://ngoaingu123.info/threads/enterprise-risk-management-models-2nd-edition.101742/ invalid@example.com (tranhailongvan) tranhailongvan View attachment 2936
This book offers a comprehensive guide to several aspects of risk, including information systems, disaster management, supply chain and disaster management perspectives. A major portion of the book is devoted to presenting a number of operations research models that have been (or could be) applied to enterprise supply risk management, especially from the supply chain perspective. Each chapter of this book can be used as a stand-alone module on a respective topic,...

Enterprise Risk Management Models 2nd Edition]]> Tue, 16 Aug 2022 13:47:29 +0000 http://ngoaingu123.info/threads/prescription-for-social-dilemmas.101741/ http://ngoaingu123.info/threads/prescription-for-social-dilemmas.101741/ invalid@example.com (quanh.bv) quanh.bv View attachment 2935
This book provides a theoretical, empirical, and pragmatic understanding of social dilemmas (SDs). A SD is a social situation where cooperation maximizing collective or social profit is different from defection maximizing individual profit. Problems arise when too many group members choose to pursue individual profit and immediate satisfaction rather than behave in the group’s best long-term interests. The problems include an environmental problem and various types...

Prescription For Social Dilemmas]]> Tue, 16 Aug 2022 13:41:31 +0000 http://ngoaingu123.info/threads/japanese-firms-during-the-lost-two-decades.101740/ http://ngoaingu123.info/threads/japanese-firms-during-the-lost-two-decades.101740/ invalid@example.com (quanh.bv) quanh.bv View attachment 2934
Why has Japan's lost decade become the lost two decades? This book attempts to provide a novel perspective on causes of stagnant productivity growth of the Japanese corporate sector during the lost two decades. Exploiting the corporate financial dataset compiled by the Development Bank of Japan, it shows empirical evidence that an excessive conservative financial policy of firms in good standing were responsible for sluggish reallocation of productive resources...

Japanese Firms During The Lost Two Decades]]> Tue, 16 Aug 2022 09:13:54 +0000 http://ngoaingu123.info/threads/managing-cultural-diversity-in-small-and-medium-sized-organizations.101739/ http://ngoaingu123.info/threads/managing-cultural-diversity-in-small-and-medium-sized-organizations.101739/ invalid@example.com (sieutocviet4) sieutocviet4 View attachment 2933
Torsten M. Kühlmann and Ramona Heinz developed this guideline in reference to a European project designed to analyze the overall situation of skilled immigrants. They show that the management of a workforce which is comprised of people from diverse cultural backgrounds is a challenge for small and medium-sized companies. In particular, the challenge is not only to find but also to integrate and retain immigrant workers and to use their potential to a full extent....

Managing Cultural Diversity In Small And Medium-Sized Organizations]]> Mon, 15 Aug 2022 13:43:34 +0000 http://ngoaingu123.info/threads/strategic-retail-management-text-and-international-cases-3rd-edition.101738/ http://ngoaingu123.info/threads/strategic-retail-management-text-and-international-cases-3rd-edition.101738/ invalid@example.com (quanh.bv) quanh.bv View attachment 2932
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The...

Strategic Retail Management: Text and International Cases 3rd Edition]]> Mon, 15 Aug 2022 13:34:48 +0000 http://ngoaingu123.info/threads/maintenance-time-and-the-industry-development-of-patents.101737/ http://ngoaingu123.info/threads/maintenance-time-and-the-industry-development-of-patents.101737/ invalid@example.com (quanh.bv) quanh.bv View attachment 2931
This book addresses key issues concerning the maintenance time and development of patents granted by China, as well as the patent maintenance time granted by the United States, Germany, France, Japan and South Korea. Such issues include the capability of technological innovation based on the patent maintenance time; the patent maintenance times in different technological fields granted by China, the United States, Germany, France, Japan and South Korea; the...

Maintenance Time And The Industry Development Of Patents]]> Mon, 15 Aug 2022 03:55:28 +0000 http://ngoaingu123.info/threads/business-leadership-and-law.101736/ http://ngoaingu123.info/threads/business-leadership-and-law.101736/ invalid@example.com (tranhailongvan) tranhailongvan View attachment 2930
This book discusses doing business and making profit on the right side of the law. It explores the role of aligning business and legal strategies, and using the law as a powerful tool in making businesses successful. In this unique book, the author draws on his experience teaching future business leaders at the IIM Ahmedabad for more than a decade. Numerous case studies from across the globe and involving top-notch companies are discussed from both the business...

Business Leadership And Law]]> Sun, 14 Aug 2022 15:18:13 +0000 http://ngoaingu123.info/threads/a-guide-to-systems-research-philosophy-processes-and-practice.101735/ http://ngoaingu123.info/threads/a-guide-to-systems-research-philosophy-processes-and-practice.101735/ invalid@example.com (quanh.bv) quanh.bv View attachment 2929
This guide is designed for systems researchers – emerging and seasoned – searching for holistic approaches of inquiry into complexity, which the Systems Sciences provide. The authors share insight into the foundations of research that are not only systematic in terms of rigor, but systemic in perspective, analysis, design, development, implementation, reporting, and evaluation. This guide also explores researcher competencies necessary to conduct sound systems...

A Guide To Systems Research: Philosophy, Processes And Practice]]> Sun, 14 Aug 2022 15:14:27 +0000 http://ngoaingu123.info/threads/proceedings-of-the-20th-international-symposium-on-advancement-of-construction-management.101734/ http://ngoaingu123.info/threads/proceedings-of-the-20th-international-symposium-on-advancement-of-construction-management.101734/ invalid@example.com (quanh.bv) quanh.bv View attachment 2928
These conference proceedings offer an outstanding resource for academics and professionals, sharing essential findings on the latest developments in real estate and construction management. The subject is “Advancement of Construction Management and Real Estate” in the context of new-type urbanization. The Chinese Research Institute of Construction Management (CRIOCM), working in close collaboration with Zhejiang University, organized CRIOCM2015, the 20th...

Proceedings Of The 20th International Symposium On Advancement Of Construction Management]]> Sun, 14 Aug 2022 15:11:25 +0000 http://ngoaingu123.info/threads/global-sourcing-and-supply-management-excellence-in-china-procurement-guide-for-supply-experts.101733/ http://ngoaingu123.info/threads/global-sourcing-and-supply-management-excellence-in-china-procurement-guide-for-supply-experts.101733/ invalid@example.com (quanh.bv) quanh.bv View attachment 2927
This book provides readers a holistic and pragmatic approach towards supply management in China. It elaborates on how supply management should integrate the optimum level, and a combination of quality, cost and delivery. In addition to serving as a guide on how to address cultural barriers, apply supply tools and concepts, it also illustrates the best practices in supply management in China. It draws from a large number of best practices of companies from...

Global Sourcing and Supply Management Excellence in China: Procurement Guide for Supply Experts]]> Fri, 12 Aug 2022 13:02:10 +0000 http://ngoaingu123.info/threads/html5-elearning-kit-for-dummies.101728/ http://ngoaingu123.info/threads/html5-elearning-kit-for-dummies.101728/ invalid@example.com (quanh.bv) quanh.bv View attachment 2922
If you want to develop and structure pages for the web, HTML5 is one of the tools you need. This invaluable eLearning kit steps you through learning HTML5, CSS3, and JavaScript. With this dynamic combination of a full-color printed book and a Dummies interactive eLearning course on CD, you'll find a wealth of information on HTML5. Featuring both written and animated step-by-step how-tos, practice labs, helpful videos, numerous examples, and a host of Dummies hints...

HTML5 eLearning Kit For Dummies]]> Thu, 04 Aug 2022 14:33:29 +0000 http://ngoaingu123.info/threads/balancing-development-and-sustainability-in-tourism-destinations.101705/ http://ngoaingu123.info/threads/balancing-development-and-sustainability-in-tourism-destinations.101705/ invalid@example.com (quanh.bv) quanh.bv View attachment 2899
This book contains 35 papers from the Tourism Outlook Conference held in Lombok, Indonesia in July 2015. The book presents comprehensive discussions on sustainability in the tourism industry. It includes research on various constituents of the tourism sector and analyses of each of them from a sustainability standpoint. Case studies that are global in nature are presented to show how sustainable applications can be used and how concerns can be addressed. The book...

Balancing Development And Sustainability In Tourism Destinations]]> Thu, 04 Aug 2022 14:30:30 +0000 http://ngoaingu123.info/threads/formative-research-in-social-marketing-innovative-methods-to-gain-consumer-insights.101704/ http://ngoaingu123.info/threads/formative-research-in-social-marketing-innovative-methods-to-gain-consumer-insights.101704/ invalid@example.com (quanh.bv) quanh.bv View attachment 2898
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups.
The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at...

Formative Research In Social Marketing: Innovative Methods To Gain Consumer Insights]]> Thu, 04 Aug 2022 03:42:07 +0000 http://ngoaingu123.info/threads/segmentation-in-social-marketing-process-methods-and-application.101703/ http://ngoaingu123.info/threads/segmentation-in-social-marketing-process-methods-and-application.101703/ invalid@example.com (tranhailongvan) tranhailongvan View attachment 2897
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts.
The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver...

Segmentation in Social Marketing: Process, Methods and Application]]> Wed, 03 Aug 2022 15:23:48 +0000 http://ngoaingu123.info/threads/proceedings-of-the-tenth-international-conference-on-management-science-and-engineering-management.101702/ http://ngoaingu123.info/threads/proceedings-of-the-tenth-international-conference-on-management-science-and-engineering-management.101702/ invalid@example.com (quanh.bv) quanh.bv View attachment 2896
This book presents the proceedings of the Tenth International Conference on Management Science and Engineering Management (ICMSEM2016) held from August 30 to September 02, 2016 at Baku, Azerbaijan and organized by the International Society of Management Science and Engineering Management, Sichuan University (Chengdu, China) and Ministry of Education of Azerbaijan. The aim of conference was to foster international research collaborations in management science and...

Proceedings Of The Tenth International Conference On Management Science And Engineering Management]]>